Series Dominate Book Sales

In recent publishing news, Publisher’s Weekly released some recent stats regarding last year’s children’s book market. It seems that 2010 was your year if you were an author with an enticing series.  Publisher’s Weekly states, “Eighteen books for children and teens sold more than a million copies last year: all of them were from authors of big franchises…” This includes the fifth installment of Diary of a Wimpy Kid, The Ugly Truth (1000L, series 910L-1010L). Another popular author, Stephenie Meyer made the list with her novella, The Short Second Life of Bree Tanner (680L, Meyer titles 640-720L). Suzanne Collins’ The Hunger Games trilogy pulled in sales from all angles last year. Her third installment, Mockingjay (800L), series 800L-820L) was released in hardback simultaneously with the audiobook. The e-book version was released six days prior to the print release and topped sales in that category as well.

Publisher’s Weekly also collected e-book sales figures for the first time in 2010. The major series also ruled this arena and pulled in the biggest sales figures – an indicator that the population of e-book readers has started to expand from adults to a younger generation of readers.

Check out our Find-A-Book website to locate these popular titles and other series for your own students.

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