A Sweet Deal: Ice Cream & Books

The bestselling series, Diary of a Wimpy Kid (this series has an average measure of 950L), by Jeff Kinney, is set to release The Ugly Truth. This will be the 5th book in the series, which is published by Amulet Books, an imprint of Abrams. Currently, traveling across the country to a library near you is the Diary of a Wimpy Kid ice cream truck tour. This is the second annual ice cream truck tour, which made a visit to 40 libraries throughout the US last year.

According to Wimpy Kid Truck Tour Offers a Sweet Deal in Publishers Weekly:

“The ice cream truck tour begins August 15 and runs through August 28. Each truck will have 26 events, with stops that take them up and down the East Coast and into the Midwest. One truck will visit bookstores in Georgia, Florida, Alabama, Louisiana, Kansas, Mississippi, Tennessee, Missouri, Iowa, and Illinois; the second will stop in New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C., Ohio, Michigan, Ontario, and Vermont.”

 This tour will not only give out purple ice cream treats, which happens to be color of the new cover, but for every treat given away, Abrams will donate one children’s book to the nonprofit organization First Book.

“This is the best kind of promotion,” said Abrams president and CEO Michael Jacobs in a statement. “Ice treats for fans and booksellers, and more than 25,000 new books donated to First Book to help programs across the country serving children in need.”

 Click here to view the tour schedule on Abrams website.

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